Archive for the ‘Auctori Features’ Category

Content Management System Built for Cities

Friday, June 11th, 2010

Auctori:city Provides Cities with an Effective Website as well as the Ability to Manage Content in Real-Time

 Auctori:city, a Microsoft Certified Web Content Management System designed for cities, launched on June 9, 2010.A silo of Auctori, an innovation of Unidev, Auctori:city was created to meet the specific online needs of city and government websites.

“In working one on one with our city clients, we quickly learned community websites are much more than a place to display basic information about a city. City websites serve as a platform to help maintain a direct line of communication between the city and its residents, visitors, businesses and community leaders, and we developed Auctori:city with this in mind.  With Auctori:city, municipalities can now make changes easily and quickly ensuring their website visitors are accessing the most current information possible. In addition, the system’s flexibility and robust features allow cities to add character to their website,” said Andrea Bemis, Brand Manager of Auctori. 

Unidev’s solution provides cities with the opportunity to strengthen their Internet presence and their overall brand reputation by giving users a professionally designed website and the power to maintain their content in real-time.  Auctori:city is a Software as a Service (SaaS) solution providing all of the benefits of cloud computing. In addition to standard content management features, Auctori:city is equipped with modules to meet the specific online needs of municipalities. These city centric modules include: a photo gallery, community calendar, a business directory, an articles and news module, and a form builder, which can calculate the statistics of online surveys.

Auctori:city has partnered with online interactive agency, The Net Impact to offer custom city web design, web development and Internet marketing services to Auctori:city clients. In addition, through their partnership with The Net Impact, Auctori:city offers social media marketing services such as city social media design and management. With the Auctori:city Facebook module, an article, news, event update or press release will automatically populate a city’s Facebook page through an RSS feed. This option saves time and effort for Auctori:city users by allowing them to keep their social media marketing current from one main interface. In addition, Auctori:city allows you to have multiple RSS feeds for different social media applications.

“Today’s citizens want a more active, participatory relationship with their government and to have 24/7 access to reliable and valuable information that affects their everyday lives, and there is no better vehicle to reach a community than a city’s website,” said Steve Thomas, President of The Net Impact. “We are proud to partner with Auctori:city to offer cities a functionality-based website that improves the direct interaction with their community.”

CMS for Designers

Wednesday, June 2nd, 2010

For graphic design firms and web design agencies, Auctori is the solution you’ve been dreaming of.  Do you have a website that you need to complete for a client in an abbreviated time frame?  Have you tried other content management systems that either don’t have everything you need, or are cumbersome to work with?  The Auctori platform is ideal for graphic designers and web design agencies.  Built in .net you can easily add master page templates to create the exact look and feel of the website design you are trying to achieve.

What Can Auctori do for me?

I want to use my own design. – We will work with you and together create a custom page layout that fits your ideas and best displays your design work. Once the designs have been implemented, the Auctori framework is flexible enough to accommodate almost any website layout that you desire. We will never try to fit your designs into a standard template.

I want to pay less for IT services. Once online, with no assistance needed from your “computer guys”, a WCMS makes managing your website a stroll in the park! Auctori gives you the power to easily complete your website project from start to finish, or simply implement your design and turn it over to your client for their content.

I want to build my business. Auctori allows you to manage an unlimited amount of websites from a single log in. Let us handle the technical stuff so you can invest more time doing what you love to do, designing. Also, Auctori has introduced a revenue share program that will benefit your business with every new client!

I Want Flexibility. We have a strong belief here at Auctori that your website is truly your website. If you decide to leave Auctori, we will deliver to you all artwork, imagery and supporting files needed to continue running your site elsewhere on a comparable hosting environment…without an additional fee!

Auctori was created to save you work and time. You can be confident that your work will look like  your work, best of all we offer unmatched support. Run into a problem? Just ask. We do the technical stuff. Contact Auctori today for a free demonstration!

CMS and Social Media Integration

Monday, April 26th, 2010

Content management technology is showing no signs of slowing down, and with the demand and buzz for social media features, content management system developers and vendors are only expected to collaborate to make their software solutions more social media friendly.

A great way to keep a web page fresh is add a Twitter Feed. Once you have developed a good reputation on Twitter and consistently publish high-quality content, providing your Twitter Feed on your hompage providing can provide value for your followers and help bring additional traffic to your website. The Auctori CMS Twitter Feed module allows users to display their Tweets anywhere on their website. This module takes your most recent Tweets and displays them automatically within an easy to read list for your visiting users. Users have full control over their avatar, how many Tweets to display and even specific grammar settings.

For companies that have daily news to offer, adding a Twitter Feed to your homepage boosts the impact you can achieve with a Twitter account and keeps the search engines happy because you are regularly adding fresh content to your web page.

SEO Friendly CMS

Wednesday, December 16th, 2009

Need a content management system that is easy to use and SEO Friendly. Then Auctori is the right solution for you. Auctori combines both the functionality of a content management system with the important key components to optimize a website for search engines.

Auctori is built with the search engines in mind. Below are just a few SEO features that Auctori has to offer:

    1. Meta Information – With Auctori you can control your Meta Information (Title, Description and Keywords) for each page of your website.
    2. Title Tags – are customized on a page -specific level
    3. Static, Keyword Rich URL – URLs have historically been the most problematic SEO issue for CMS platforms. Auctori allows you to generate URLs that are compatible with the search engines.
    4. Custom HTML Tags – Auctori provides you with the ability to control your HTML tags for things like added internal links, heading tags and subheadlines. With Auctori you have control of the HTML tags at page level.
    5. Image-Handling & Alt Tags – Alt tags are  a clear must-have from an SEO perspective, serving as the “anchor text” when an image links and providing relevant, indexable content for the search engines.

      We invite you to learn more about our SEO-friendly content management system at Auctori.com or schedule a free DEMO today.

      Why Build Your Law Firm’s Website in a CMS?

      Wednesday, December 9th, 2009

      A Content Management System can Function as a Dynamic Marketing Tool

      Implementing a web content management system may just be the simple solution your law firm needs to meet all of its online needs. A law firm’s website should attract new clients, communicate with existing ones and aid in the sharing of information among the lawyers of the firm. If an attorney website is skillfully constructed and has regularly updated content, it can prove to be an effective tool for search engine marketing while still presenting your business in a credible, professional manner.

      Law firms many times make two bad assumptions about their web brand.  One assumption is that their website can remain the same static site with the same unchanging content.  They should view their website as a living, ever-changing and interactive space for their communities and prospects.  The other mistake is to consider their site as a place to simply lump articles, biographies and press releases and let the chips fall where they may.  The truth is a well planned marketing campaign will include those elements but not be controlled by them. 

      From an internal management perspective, too often a legal website is static, meaning even the simplest changes to the website can get bogged down in an IT to-do list or create added expense from outside technical services. Implementing a content management system to build your law firm’s website is an effective way to maintain a professionally designed site that can be updated at anytime, from any location by the lawyers and other staff themselves. These days, content management systems are vastly changing the law firm Internet universe because news, articles, fresh content and announcements can be performed almost instantaneously by office personnel.

       

      How will using a CMS benefit my Firm?
      -Content management systems are customizable software solutions, designed specifically in accordance with the discerning needs of the corporate brand and required infrastructure, CMS is all about ease, convenience and the utmost productivity.

      -It’s secure. The CMS assures that the right departments and people are authorized to review and add content.

      -CMSs deliver efficiency. Partners who are out of the office or working from home can receive and respond to time sensitive information.  Also, content created for almost any purpose such as articles, seminars and other instructive materials; can be easily reused on your website.

      -Even the most basic CMS platforms allow for analytics.  There is no need to fly blind.  Google Analytics  as an example, is free, easy to insert and very powerful.  With a little dashboard practice you can really begin to understand the best ways to use your website for communication just by tracking how your visitors find and traffic through the site.

      As you can see, content management systems are not only about simplifying work efforts and lowering the cost of productivity. In the marketing sphere, content management systems multitask as a viable promotional tool.

      Three ways content management systems can function as an effective marketing tool …

      1.)Establish a firm’s credibility in a specific area of law. A website serves as a firm’s online portfolio. It is a place to announce the impact new laws, rulings, litigation scores and other unclassified client-case information. Having the access to keep this information fresh and updated will send the message out to potential clients that your firm is up-to-date, well-organized, an authority in your area and a step above your competitor.

      2.)Expose a law firm to media visibility. Content management systems are developed to syndicate news and events to search engines, ultimately disseminating information among media outlets. Whether it’s a high profile case, a partner’s contribution to the community or a law firm’s achievements, a CMS makes it easy to publish and firm updates and legal victories.

      It will be easier for potential clients to seek you out on the web. The majority of prospects refer to the Internet to research legal services and find assistance. The best web content management systems are built specifically for Search Engine Optimization purposes. Executed properly, this will increase the likelihood that a potential client will come across your website in their search for legal services.

      3.)Is upgrading my current site going to be a disaster? Not all new software integrations are a nightmare. The transition to a content management system can non-intrusive. It does not impose any network outages or require daily operations. Content management systems are customized to accommodate a law firm’s unique communication requirements, making the adjustment a simple and worthwhile process. As for the learning curve, CMS training is minimal. Once the functionality and design decisions have been determined, it is easy to start inserting content and images.  Even the most basic systems use a WYSIWYG (what you see is what you get) format that anyone familiar with Office can pick up very quickly.

      In the end, using a CMS to market your law firm is an economical and user-friendly online marketing tool that should prove to be a return on your investment…

      Interested in learning more about content management system’s for you law firms? Check out Auctori:law, a content management system designed specifically as a legal CMS and comes equipped with features built with the legal industry in mind. All modules are developed in a search engine optimized platform specifically designed to help drive traffic to your website. Learn more about Auctori:law at: www.auctorilaw.com.

       

      Auctori and Twitter

      Saturday, November 14th, 2009

      The latest version saw an enhancement to Auctori that allows user to embed their Tweets directly on their Auctori built website! Fully customizable, it allows users to specify the number of visible Tweets, various text that surrounds the Tweets and even the size of the avatar.

      To see it, or any of our other modules in action visit us at: www.Auctori.com to schedule a FREE demo or to learn more about the Auctori Content Management System.

      Google Analytics and Silverlight

      Friday, November 13th, 2009

      Auctori boasts a seamlessly integrated utility that grants users a direct graphical analysis of their Google Analytics traffic statistics. Using Microsoft’s Silverlight technology and leveraging the unique framework of Auctori we are able to present key metrics from your Google Analytics account directly within Auctori. Check out the screenshot below for an example!

      Auctori Dashboard with Google Analytics

      Auctori Dashboard with Google Analytics

      We invite you to learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.

      Automatically Expiring Pages

      Friday, November 13th, 2009

      One of the more overlooked features of our Auctori content management system is the ability to schedule pages and content for expiration. As of version 2.6 users have had the option to envoke this powerful feature. With the “Expiring Pages” module users can have a page be readily accessible from the moment of publishing to the expiration date. However, unlike most content management systems you may have seen or worked with we don’t simply expire your page at midnight. Auctori gives you the ability to expire your page down to the minute. The applications for something like this are endless, but here are a few that have been used in the past:

      • - Posting of an RFP that expires at 2:30 P.M.
      • - Opening up an online contest for registrants precisely at 7:00 A.M.
      • - Running a promotional advertisement for the duration of a weekend.

      Another feature that Auctori brings to the table is the ability to customize the users experience after the page has expired. When the system detects that a page has expired it then informs the user based on what you want them to see. Content doesn’t just simply disappear leaving a customer confused and with potentially broken bookmarks, Auctori would never do that to you. Instead, we allow our users to fully customize the after expiration experience and thusly keep their visitors both informed and happy.

      We invite you to learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.