Global cloud computing service, Auctori CMS, exceeds that of other SaaS providers available today.  A technical partner for businesses, Auctori has bridged the gap between dynamic websites and internal service tools.

Auctori allows companies to add, edit, and delete information on their website while adding, editing, and deleting internal documents – all on the same platform.  Auctori completely eliminates the need for multiple service tools.

Currently, many businesses use mobile applications that offer business solutions to help organize their daily tasks but in order to efficiently run and organize a business this way, multiple apps must be used. Auctori combines multiple services and can be accessed by a mobile device anywhere in the world.

Why is it different?
Auctori is a safe haven for all internal documents.  Information in this cloud is protected and backed up around the clock. The documents within Auctori are secure, unlike information on open source sites which can be easily hacked, stolen, modified, and even deleted.

Not only does Auctori allow employees to work in the same space, it allows the site administrator to control who has access to the site and how much access each particular employee is granted.  All users with access to the site are not necessarily given permission to access the site in its entirety; another feature of Auctori’s security benefits.

Businessweek recently stated that 87% of consumers with computer and Internet access use at least one cloud-based service.  As companies grow, it becomes more imperative that they have a single, safe service to store all of their information on.

Tom Lounbios, writer of the Cloud Corner Blog states, “The growth in cloud capacity in 2010 has been startling, even to us that have been watching closely.  It’s a clear barometer that cloud computing is primed for takeoff in the Enterprise in 2011.”

For more information on taking your business to the next level in 2011 with cloud computing visit: www.auctori.com.

Recently, the need for content management solutions has grown well beyond the city and municipality sector.  It has become increasingly apparent that this type of solution is required by many levels of government as well as citizen focused service organizations such as tourism and chambers.

It is crucial for government organizations and other groups that serve the needs of citizens to be represented by a strong, search engine optimized and updated website.  In order to deliver timely information, the content must be added in real time.  Whether it is a government, non-profit organization, ambulance/fire district, police department or other community focused organization like public transit, tourism or chamber, citizens expect these organizations to provide information, direction and solutions.  People need to feel confident in going to the government or organization’s web page to view the same, if not more, information they will find on news websites.

As the growing need for governments to engage the public through social networks increases, they require a website that can be updated just as easily and quickly.  Content management systems will continue to evolve with the rapidly-changing web.

When a business is listed on Auctori:city’s new Business Directory Module, it benefits not only the vendor and the citizen who is looking for their products or services, but also the community in which the vendor lives. Keeping money in the community creates more local jobs and stimulates the city’s economy. The Auctlori:City Business Directory Module was created specifically to serve this purpose.

Citizens can effortlessly search for products and services by category and vendor name. Not only does the Business Directory Module provide easily accessible vendor contact information, it also provides optional Google Maps to vendor locations.

With slight modification, Auctori:city’s Business Directory Module can be used for Real Estate listings as well. Both Realtors and home builders can benefit from posting their new/existing/ inventory home listings onto the city’s Business Directory Module. Listing available homes in a respective city will increase opportunities to bring new residents into the community.

By using Auctori:city’s content management system, city administrators have the ability to frequently change, update, and add information to increase opportunities for new business in their community without requiring assistance from a web developer .

Case Study:
Wentzville, Missouri’s fastest growing city needed a way to better manage and update their website content. The Auctori:city web content management solution was selected to manage their new, professionally-designed and user-friendly website. The City of Wentzville can now update their own site with news and events instantly through Auctori:city.

Auctori:city’s content management system is equipped with features that increase search engine optimization for cities. Content optimization elements, SEO friendly URLs, and integration for analytics are all SEO features included in each Auctori:city installation. This CMS was built to drive searches and will assist your city in attracting both local and International traffic – thus developing new business relationships.

As municipality websites rapidly become the portal of choice for residents, features like the Business Directory Module will become an increasingly important tool for communication between city management, citizens and merchants.

 Auctori:city, a Microsoft Certified Web Content Management System designed for cities, launched on June 9, 2010.A silo of Auctori, an innovation of Unidev, Auctori:city was created to meet the specific online needs of city and government websites.

“In working one on one with our city clients, we quickly learned community websites are much more than a place to display basic information about a city. City websites serve as a platform to help maintain a direct line of communication between the city and its residents, visitors, businesses and community leaders, and we developed Auctori:city with this in mind.  With Auctori:city, municipalities can now make changes easily and quickly ensuring their website visitors are accessing the most current information possible. In addition, the system’s flexibility and robust features allow cities to add character to their website,” said Andrea Bemis, Brand Manager of Auctori. 

Unidev’s solution provides cities with the opportunity to strengthen their Internet presence and their overall brand reputation by giving users a professionally designed website and the power to maintain their content in real-time.  Auctori:city is a Software as a Service (SaaS) solution providing all of the benefits of cloud computing. In addition to standard content management features, Auctori:city is equipped with modules to meet the specific online needs of municipalities. These city centric modules include: a photo gallery, community calendar, a business directory, an articles and news module, and a form builder, which can calculate the statistics of online surveys.

Auctori:city has partnered with online interactive agency, The Net Impact to offer custom city web design, web development and Internet marketing services to Auctori:city clients. In addition, through their partnership with The Net Impact, Auctori:city offers social media marketing services such as city social media design and management. With the Auctori:city Facebook module, an article, news, event update or press release will automatically populate a city’s Facebook page through an RSS feed. This option saves time and effort for Auctori:city users by allowing them to keep their social media marketing current from one main interface. In addition, Auctori:city allows you to have multiple RSS feeds for different social media applications.

“Today’s citizens want a more active, participatory relationship with their government and to have 24/7 access to reliable and valuable information that affects their everyday lives, and there is no better vehicle to reach a community than a city’s website,” said Steve Thomas, President of The Net Impact. “We are proud to partner with Auctori:city to offer cities a functionality-based website that improves the direct interaction with their community.”

What Can Auctori do for me?

I want to use my own design. – We will work with you and together create a custom page layout that fits your ideas and best displays your design work. Once the designs have been implemented, the Auctori framework is flexible enough to accommodate almost any website layout that you desire. We will never try to fit your designs into a standard template.

I want to pay less for IT services. Once online, with no assistance needed from your “computer guys”, a WCMS makes managing your website a stroll in the park! Auctori gives you the power to easily complete your website project from start to finish, or simply implement your design and turn it over to your client for their content.

I want to build my business. Auctori allows you to manage an unlimited amount of websites from a single log in. Let us handle the technical stuff so you can invest more time doing what you love to do, designing. Also, Auctori has introduced a revenue share program that will benefit your business with every new client!

I Want Flexibility. We have a strong belief here at Auctori that your website is truly your website. If you decide to leave Auctori, we will deliver to you all artwork, imagery and supporting files needed to continue running your site elsewhere on a comparable hosting environment…without an additional fee!

Auctori was created to save you work and time. You can be confident that your work will look like  your work, best of all we offer unmatched support. Run into a problem? Just ask. We do the technical stuff. Contact Auctori today for a free demonstration!

A great way to keep a web page fresh is add a Twitter Feed. Once you have developed a good reputation on Twitter and consistently publish high-quality content, providing your Twitter Feed on your hompage providing can provide value for your followers and help bring additional traffic to your website. The Auctori CMS Twitter Feed module allows users to display their Tweets anywhere on their website. This module takes your most recent Tweets and displays them automatically within an easy to read list for your visiting users. Users have full control over their avatar, how many Tweets to display and even specific grammar settings.

For companies that have daily news to offer, adding a Twitter Feed to your homepage boosts the impact you can achieve with a Twitter account and keeps the search engines happy because you are regularly adding fresh content to your web page.

Auctori is built with the search engines in mind. Below are just a few SEO features that Auctori has to offer:

1. Meta Information – With Auctori you can control your Meta Information (Title, Description and Keywords) for each page of your website.
2. Title Tags – are customized on a page -specific level
3. Static, Keyword Rich URL – URLs have historically been the most problematic SEO issue for CMS platforms. Auctori allows you to generate URLs that are compatible with the search engines.
4. Custom HTML Tags – Auctori provides you with the ability to control your HTML tags for things like added internal links, heading tags and subheadlines. With Auctori you have control of the HTML tags at page level.
5. Image-Handling & Alt Tags – Alt tags are  a clear must-have from an SEO perspective, serving as the “anchor text” when an image links and providing relevant, indexable content for the search engines.

We invite you to learn more about our SEO-friendly content management system at Auctori.com or schedule a free DEMO today.

Implementing a web content management system may just be the simple solution your law firm needs to meet all of its online needs. A law firm’s website should attract new clients, communicate with existing ones and aid in the sharing of information among the lawyers of the firm. If an attorney website is skillfully constructed and has regularly updated content, it can prove to be an effective tool for search engine marketing while still presenting your business in a credible, professional manner.

Law firms many times make two bad assumptions about their web brand.  One assumption is that their website can remain the same static site with the same unchanging content.  They should view their website as a living, ever-changing and interactive space for their communities and prospects.  The other mistake is to consider their site as a place to simply lump articles, biographies and press releases and let the chips fall where they may.  The truth is a well planned marketing campaign will include those elements but not be controlled by them. 

From an internal management perspective, too often a legal website is static, meaning even the simplest changes to the website can get bogged down in an IT to-do list or create added expense from outside technical services. Implementing a content management system to build your law firm’s website is an effective way to maintain a professionally designed site that can be updated at anytime, from any location by the lawyers and other staff themselves. These days, content management systems are vastly changing the law firm Internet universe because news, articles, fresh content and announcements can be performed almost instantaneously by office personnel.

How will using a CMS benefit my Firm?
-Content management systems are customizable software solutions, designed specifically in accordance with the discerning needs of the corporate brand and required infrastructure, CMS is all about ease, convenience and the utmost productivity.

-It’s secure. The CMS assures that the right departments and people are authorized to review and add content.

-CMSs deliver efficiency. Partners who are out of the office or working from home can receive and respond to time sensitive information.  Also, content created for almost any purpose such as articles, seminars and other instructive materials; can be easily reused on your website.

-Even the most basic CMS platforms allow for analytics.  There is no need to fly blind.  Google Analytics  as an example, is free, easy to insert and very powerful.  With a little dashboard practice you can really begin to understand the best ways to use your website for communication just by tracking how your visitors find and traffic through the site.

As you can see, content management systems are not only about simplifying work efforts and lowering the cost of productivity. In the marketing sphere, content management systems multitask as a viable promotional tool.

Three ways content management systems can function as an effective marketing tool …

1.)Establish a firm’s credibility in a specific area of law. A website serves as a firm’s online portfolio. It is a place to announce the impact new laws, rulings, litigation scores and other unclassified client-case information. Having the access to keep this information fresh and updated will send the message out to potential clients that your firm is up-to-date, well-organized, an authority in your area and a step above your competitor.

2.)Expose a law firm to media visibility. Content management systems are developed to syndicate news and events to search engines, ultimately disseminating information among media outlets. Whether it’s a high profile case, a partner’s contribution to the community or a law firm’s achievements, a CMS makes it easy to publish and firm updates and legal victories.

It will be easier for potential clients to seek you out on the web. The majority of prospects refer to the Internet to research legal services and find assistance. The best web content management systems are built specifically for Search Engine Optimization purposes. Executed properly, this will increase the likelihood that a potential client will come across your website in their search for legal services.

3.)Is upgrading my current site going to be a disaster? Not all new software integrations are a nightmare. The transition to a content management system can non-intrusive. It does not impose any network outages or require daily operations. Content management systems are customized to accommodate a law firm’s unique communication requirements, making the adjustment a simple and worthwhile process. As for the learning curve, CMS training is minimal. Once the functionality and design decisions have been determined, it is easy to start inserting content and images.  Even the most basic systems use a WYSIWYG (what you see is what you get) format that anyone familiar with Office can pick up very quickly.

In the end, using a CMS to market your law firm is an economical and user-friendly online marketing tool that should prove to be a return on your investment…

Interested in learning more about content management system’s for you law firms? Check out Auctori:law, a content management system designed specifically as a legal CMS and comes equipped with features built with the legal industry in mind. All modules are developed in a search engine optimized platform specifically designed to help drive traffic to your website. Learn more about Auctori:law at: www.auctorilaw.com.

To see it, or any of our other modules in action visit us at: www.Auctori.com to schedule a FREE demo or to learn more about the Auctori Content Management System.

Auctori Dashboard with Google Analytics

We invite you to learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.