The City of Wentzville chose The Net Impact for their web design and development to create an innovative web marketing solution – powered by Auctori:city™, a content management system specifically tailored to cities.  From there, Wentzville was able to further customize their site to meet their needs.

Diana has been working at Wentzville since 2008.  The city’s web site was filled with useful information but difficult to navigate through. Updating the website wasn’t easy and because Wentzville was dependant on a developer to make the changes, it was also costly.
In 2009, Wentzville conducted an online survey to determine what features their residents wanted on the city’s website; the results determined residents wanted the website to be more capable of conducting city business online with easy, online access to city codes and records.

The City of Wentzville wanted their website to serve as the principal source of information for residents, businesses and visitors.

“The website is to serve as a portal to connect with citizenry, support our community’s merchants, businesses, and activities, and bring the people of Wentzville closer to each other and their government.”
Wentzville City Administrator, Diana Wright

With the help of The Net Impact, Wentzville’s administrative team and department heads were able to collaborate and develop the new website’s architecture.  The partnership resulted in the site including more location specific photography and greater citizen connectivity tools such as the option to sign- up for notifications on page updates, an interactive calendar, and the ability for users to email website pages to others – all created through modules already existing in Auctori:city’s content management system.

In addition to their main website, Wentzville has a presence on Facebook and Twitter to more intensely engage the community and share information with its citizens.  Wentzvillemo.org successfully integrates social media into its online presence with feeds to their website.

“A truly engaged community expects and participates in a variety of communication avenues that provide them the information they want, when and how they want to receive it.” said Wright.

In order to truly understand how residents are actually interating with the website, the website administrators have access to the website’s analytical statistics to indicate the site’s most-used features.  Through Auctori:city, the City of Wentzville’s website administrators now have the ability to access, change, and add new pages and information to their own website 24/7 without the hassle of calling a developer to add information.

In Juggle.com’s interview with Diana Wright, she explained that in 2-3 years, the City of Wentzville will see an increase in communication with their citizens and intend to reach people through video, mobile devices.  The process thus far, she explained, was demanding but rewarding.  The success is due to the commitment of the city’s team and the usability of Auctori:city’s user-friendly website.  Its usability will allow the websites administrators to continue to enhance the services and information to citizens, businesses, and visitors.

Visit The City of Wentzville’s awarding winning new website at www.wentzvillemo.org.

When a business is listed on Auctori:city’s new Business Directory Module, it benefits not only the vendor and the citizen who is looking for their products or services, but also the community in which the vendor lives. Keeping money in the community creates more local jobs and stimulates the city’s economy. The Auctlori:City Business Directory Module was created specifically to serve this purpose.

Citizens can effortlessly search for products and services by category and vendor name. Not only does the Business Directory Module provide easily accessible vendor contact information, it also provides optional Google Maps to vendor locations.

With slight modification, Auctori:city’s Business Directory Module can be used for Real Estate listings as well. Both Realtors and home builders can benefit from posting their new/existing/ inventory home listings onto the city’s Business Directory Module. Listing available homes in a respective city will increase opportunities to bring new residents into the community.

By using Auctori:city’s content management system, city administrators have the ability to frequently change, update, and add information to increase opportunities for new business in their community without requiring assistance from a web developer .

Case Study:
Wentzville, Missouri’s fastest growing city needed a way to better manage and update their website content. The Auctori:city web content management solution was selected to manage their new, professionally-designed and user-friendly website. The City of Wentzville can now update their own site with news and events instantly through Auctori:city.

Auctori:city’s content management system is equipped with features that increase search engine optimization for cities. Content optimization elements, SEO friendly URLs, and integration for analytics are all SEO features included in each Auctori:city installation. This CMS was built to drive searches and will assist your city in attracting both local and International traffic – thus developing new business relationships.

As municipality websites rapidly become the portal of choice for residents, features like the Business Directory Module will become an increasingly important tool for communication between city management, citizens and merchants.

AIRHWAWK’s website includes different pages for product descriptions, retailer information, multimedia, events, press, and a ‘contact us’ form, all within Auctori’s search engine optimized platform. With Auctori, AIRHAWK now has the opportunity to strengthen their Internet presence and their overall brand reputation by giving their targeted community an attractive and professional, custom designed website, as well as the power to maintain their web content in real time.

Foodservice Center, Inc., a broadline food redistributor of the Midwest region, was in need of a redesigned website that could easily be maintained by their staff. The redistributor chose to place their new website design into the Auctori content management system. In placing their website into the CMS, Foodservice Center is now able to better control their professionally designed website internally. The Auctori team made it possible for Foodservice Center’s product categories to stand out by implementing a more effective way of laying out the logos for the company’s different divisions of food: frozen, refrigerated and dry. To place emphasis on specific products, a customized content area was created at the bottom of each page and rotates advertisements for featured products. Foodservice Center, a B2B company that measure success based upon the drive and commitment of their employees and their valued relationships with customers, suppliers, and buying group partners, provides access to a login portal for their “dealers” to easily obtain information online. In addition, a map was built into their website that makes it easy to view their partners by regions.

Powered by Auctori, Foodservice Center’s redesigned website is easy to maintain and highlights products and other important information, while creating an atmosphere for the redistributor’s communities to access information. Review other  CMS Case Studies to see how your company can increase the effectiveness of your professional website by implementing a CMS.