When implementing a video component in your company’s marketing strategy, it is imperative to ensure your videos are drawing optimal traffic to your website.  Simply adding tags and keywords (which are still important) will not optimize your video to their full potential.

In most cases, it is easier to embed code into your site after your video is uploaded to YouTube.  This, however, only draws traffic to YouTube and not your website itself.  Though your video may still be recognized in the search engines, it will direct the viewer to YouTube.com to view the video, and not your website.  In essence, you’ve spent all of that time optimizing YouTube‘s site.  If you use a CMS and are able to access your website through a login, you can follow these tips to better optimize videos on your website:

1) Write static content. Before embedding your video, make sure the web page has static content describing the video.  Those accessing your site with slower Internet connections or from a mobile device may have to wait until the video uploads; adding content describing the video gives them more incentive to stay on the page while the video loads.

2) Include the word “video” in your description. When logged into your CMS, include the word “video” both in static content on your website and in meta data, as users often use the word “video” when searching.

3) Create a video sitemap. Search engines like Google, Bing, and Yahoo! use sitemaps to index your website’s content.  Just as you create a sitemap for your entire site, a sitemap needs to be created for the video itself.

4) Place all of the videos in the same folder on your computer. You can organize your site’s documents within your computer in a folder that you label “Video.”  Rather than just piling more files onto your website and spontaneously adding more code, organize the contents into their own folders, just as you would on your desktop.  Doing so will allow search engines to locate your site’s videos easier.

5) Increase web traffic social media on your website. Enabling “share” buttons allows site visitors to share your content on the web through a variety of social networks drawing more traffic to your website.

Learn more on ensuring your site’s videos are properly optimized for search engines.

HTML5 is now giving application developers the opportunity to create apps compatible with compliant mobile devices and PC’s, while eliminating the need to recreate the application for each type of mobile device.

HTML5 allows developers to use the same code for web apps for desktops as they can while creating an app for the iPad or other tablets.

In the past, developers needed to not only create applications for multiple operating systems, they needed to determine which mobile platforms to support and develop applications for. This means developers had to create a variation of the application for each device type or to choose which device they created an application for – omitting the other.

The advent of cross-platform development tools allows developers to reach a broader audience of users.  This new development framework allows for the creation of “Write Once, Run Anywhere” applications.

In an interview for Read Write Web’s article HTML5 is Great for Mobile, Developers Say, Developer Kevin Systrom states that “The fact that apps can be directly installed by URL rather than by waiting for an App Store download means that developers reduce barriers to virality.”

As developers begin to utilize HTML5 more frequently, it can help decrease the cost and time of developing devices – thus increasing productivity for clients.

1. Accept Payments for School Merchandise, Lunch, Club Dues, etc.
The process of sending invoices and receiving payments becomes more efficient as all can be sent and paid online.

2. Accept Donations Online from Parents and Alumni
Alumni and parents have the ability to make donations online rather than sending payments through mail. Multilingual content management systems allow for translations into different languages which will allow students with multilingual families to view the site in their native language.

3. Host Fundraisers Online
Hosting a fundraiser online allows your school to collect funds from donors across the globe and from those who are unable to contribute at school events.

4. Camp Registration
Rather than receiving hand-written checks for summer camp, schools can give parents/guardians the opportunity to register their child online.  By using a content management system’s form builder, website administrators can easily create registration forms.

5. Event Ticket Sales
Creating an online ticketing platform within a school’s website gives attendees an opportunity to purchase their tickets ahead of time.

Global cloud computing service, Auctori CMS, exceeds that of other SaaS providers available today.  A technical partner for businesses, Auctori has bridged the gap between dynamic websites and internal service tools.

Auctori allows companies to add, edit, and delete information on their website while adding, editing, and deleting internal documents – all on the same platform.  Auctori completely eliminates the need for multiple service tools.

Currently, many businesses use mobile applications that offer business solutions to help organize their daily tasks but in order to efficiently run and organize a business this way, multiple apps must be used. Auctori combines multiple services and can be accessed by a mobile device anywhere in the world.

Why is it different?
Auctori is a safe haven for all internal documents.  Information in this cloud is protected and backed up around the clock. The documents within Auctori are secure, unlike information on open source sites which can be easily hacked, stolen, modified, and even deleted.

Not only does Auctori allow employees to work in the same space, it allows the site administrator to control who has access to the site and how much access each particular employee is granted.  All users with access to the site are not necessarily given permission to access the site in its entirety; another feature of Auctori’s security benefits.

Businessweek recently stated that 87% of consumers with computer and Internet access use at least one cloud-based service.  As companies grow, it becomes more imperative that they have a single, safe service to store all of their information on.

Tom Lounbios, writer of the Cloud Corner Blog states, “The growth in cloud capacity in 2010 has been startling, even to us that have been watching closely.  It’s a clear barometer that cloud computing is primed for takeoff in the Enterprise in 2011.”

For more information on taking your business to the next level in 2011 with cloud computing visit: www.auctori.com.

Auctori provides non-profit organizations with an easy to content management system.
The modules within Auctori can be easily manipulated to accommodate changing programs – which we know, can be each time a funding stream changes.
The Auctori content management system allows site administrators to add and edit information any time of the day, from anywhere in the world with internet access.  Logging in is as simple as using your secure username and password – and your website is at your fingertips.
As a proprietary content management system, Auctori is built on a secure platform that ensures organization information will be protected.

With our content management solution, we can take your website’s existing designs and content and move them into Auctori. If you would prefer a new design, we have a staff of web designers that can create a custom design for your website.

Auctori’s affordable content management system allows non-profit organizations to direct funds toward fulfilling their mission.
Our team of marketing and search engine optimization professionals will help your organization determine which social networks your NPO will receive the best results from.  After determining which networks your firm will be active in, Auctori’s SEO and marketing team will work with you to choose search engine friendly keywords and phrases that will be used in your marketing strategy.

Not only are you getting the expertise of industry professionals to help your non-profit successfully fulfill your mission, your custom website is optimized to increase your search engine rankings, and we take the time to coach you and your team on implementing those strategies in your online activity.

As non-profit event promotion shifts away from printed invitations and print media, it is imperative that organizations develop a presence online to utilize their social networks and website to promote events for themselves and their partners.

Our relationships extend beyond emails and phone calls.  It is our goal to get to know the organizations we work with personally; we want you to know the face behind the development process.
No longer will you be left stranded by a developer – our reliable team is available to help any time, and will answer your questions promptly.

We invite you to let us show you how your organization can benefit from Auctori’s Content Management System.

The City of Wentzville chose The Net Impact for their web design and development to create an innovative web marketing solution – powered by Auctori:city™, a content management system specifically tailored to cities.  From there, Wentzville was able to further customize their site to meet their needs.

Diana has been working at Wentzville since 2008.  The city’s web site was filled with useful information but difficult to navigate through. Updating the website wasn’t easy and because Wentzville was dependant on a developer to make the changes, it was also costly.
In 2009, Wentzville conducted an online survey to determine what features their residents wanted on the city’s website; the results determined residents wanted the website to be more capable of conducting city business online with easy, online access to city codes and records.

The City of Wentzville wanted their website to serve as the principal source of information for residents, businesses and visitors.

“The website is to serve as a portal to connect with citizenry, support our community’s merchants, businesses, and activities, and bring the people of Wentzville closer to each other and their government.”
Wentzville City Administrator, Diana Wright

With the help of The Net Impact, Wentzville’s administrative team and department heads were able to collaborate and develop the new website’s architecture.  The partnership resulted in the site including more location specific photography and greater citizen connectivity tools such as the option to sign- up for notifications on page updates, an interactive calendar, and the ability for users to email website pages to others – all created through modules already existing in Auctori:city’s content management system.

In addition to their main website, Wentzville has a presence on Facebook and Twitter to more intensely engage the community and share information with its citizens.  Wentzvillemo.org successfully integrates social media into its online presence with feeds to their website.

“A truly engaged community expects and participates in a variety of communication avenues that provide them the information they want, when and how they want to receive it.” said Wright.

In order to truly understand how residents are actually interating with the website, the website administrators have access to the website’s analytical statistics to indicate the site’s most-used features.  Through Auctori:city, the City of Wentzville’s website administrators now have the ability to access, change, and add new pages and information to their own website 24/7 without the hassle of calling a developer to add information.

In Juggle.com’s interview with Diana Wright, she explained that in 2-3 years, the City of Wentzville will see an increase in communication with their citizens and intend to reach people through video, mobile devices.  The process thus far, she explained, was demanding but rewarding.  The success is due to the commitment of the city’s team and the usability of Auctori:city’s user-friendly website.  Its usability will allow the websites administrators to continue to enhance the services and information to citizens, businesses, and visitors.

Visit The City of Wentzville’s awarding winning new website at www.wentzvillemo.org.

When a business is listed on Auctori:city’s new Business Directory Module, it benefits not only the vendor and the citizen who is looking for their products or services, but also the community in which the vendor lives. Keeping money in the community creates more local jobs and stimulates the city’s economy. The Auctlori:City Business Directory Module was created specifically to serve this purpose.

Citizens can effortlessly search for products and services by category and vendor name. Not only does the Business Directory Module provide easily accessible vendor contact information, it also provides optional Google Maps to vendor locations.

With slight modification, Auctori:city’s Business Directory Module can be used for Real Estate listings as well. Both Realtors and home builders can benefit from posting their new/existing/ inventory home listings onto the city’s Business Directory Module. Listing available homes in a respective city will increase opportunities to bring new residents into the community.

By using Auctori:city’s content management system, city administrators have the ability to frequently change, update, and add information to increase opportunities for new business in their community without requiring assistance from a web developer .

Case Study:
Wentzville, Missouri’s fastest growing city needed a way to better manage and update their website content. The Auctori:city web content management solution was selected to manage their new, professionally-designed and user-friendly website. The City of Wentzville can now update their own site with news and events instantly through Auctori:city.

Auctori:city’s content management system is equipped with features that increase search engine optimization for cities. Content optimization elements, SEO friendly URLs, and integration for analytics are all SEO features included in each Auctori:city installation. This CMS was built to drive searches and will assist your city in attracting both local and International traffic – thus developing new business relationships.

As municipality websites rapidly become the portal of choice for residents, features like the Business Directory Module will become an increasingly important tool for communication between city management, citizens and merchants.

What Can Auctori do for me?

I want to use my own design. – We will work with you and together create a custom page layout that fits your ideas and best displays your design work. Once the designs have been implemented, the Auctori framework is flexible enough to accommodate almost any website layout that you desire. We will never try to fit your designs into a standard template.

I want to pay less for IT services. Once online, with no assistance needed from your “computer guys”, a WCMS makes managing your website a stroll in the park! Auctori gives you the power to easily complete your website project from start to finish, or simply implement your design and turn it over to your client for their content.

I want to build my business. Auctori allows you to manage an unlimited amount of websites from a single log in. Let us handle the technical stuff so you can invest more time doing what you love to do, designing. Also, Auctori has introduced a revenue share program that will benefit your business with every new client!

I Want Flexibility. We have a strong belief here at Auctori that your website is truly your website. If you decide to leave Auctori, we will deliver to you all artwork, imagery and supporting files needed to continue running your site elsewhere on a comparable hosting environment…without an additional fee!

Auctori was created to save you work and time. You can be confident that your work will look like  your work, best of all we offer unmatched support. Run into a problem? Just ask. We do the technical stuff. Contact Auctori today for a free demonstration!

In addition, because of KMT’s global presence, KMT’s Auctori site was configured to support separate international entities. Auctori is built on an i18n Frame with unicode elements allowing easy translation into other languages.  This allows website administrators who speak another language, to have his or her settings on their user profile  changed so that the CMS  interface is instantly translated into the user’s native language. KMT website administrators now have the access and flexibility to easily maintain their website from anywhere at anytime.

Check out their website at: www.kmtwaterjet.com. Other KMT website built in Auctori include: KMT Poland Waterjet, European English Waterjet, Spanish (Spain) Waterjet, French Waterjet, German Waterjet, Italian Waterjet, Mexico Waterjet, English site for Aqua-Dyne, English site for McCartney, Swedish Waterjet, Brazil Waterjet and Chinese Waterjet.

A great way to keep a web page fresh is add a Twitter Feed. Once you have developed a good reputation on Twitter and consistently publish high-quality content, providing your Twitter Feed on your hompage providing can provide value for your followers and help bring additional traffic to your website. The Auctori CMS Twitter Feed module allows users to display their Tweets anywhere on their website. This module takes your most recent Tweets and displays them automatically within an easy to read list for your visiting users. Users have full control over their avatar, how many Tweets to display and even specific grammar settings.

For companies that have daily news to offer, adding a Twitter Feed to your homepage boosts the impact you can achieve with a Twitter account and keeps the search engines happy because you are regularly adding fresh content to your web page.