When implementing a video component in your company’s marketing strategy, it is imperative to ensure your videos are drawing optimal traffic to your website.  Simply adding tags and keywords (which are still important) will not optimize your video to their full potential.

In most cases, it is easier to embed code into your site after your video is uploaded to YouTube.  This, however, only draws traffic to YouTube and not your website itself.  Though your video may still be recognized in the search engines, it will direct the viewer to YouTube.com to view the video, and not your website.  In essence, you’ve spent all of that time optimizing YouTube‘s site.  If you use a CMS and are able to access your website through a login, you can follow these tips to better optimize videos on your website:

1) Write static content. Before embedding your video, make sure the web page has static content describing the video.  Those accessing your site with slower Internet connections or from a mobile device may have to wait until the video uploads; adding content describing the video gives them more incentive to stay on the page while the video loads.

2) Include the word “video” in your description. When logged into your CMS, include the word “video” both in static content on your website and in meta data, as users often use the word “video” when searching.

3) Create a video sitemap. Search engines like Google, Bing, and Yahoo! use sitemaps to index your website’s content.  Just as you create a sitemap for your entire site, a sitemap needs to be created for the video itself.

4) Place all of the videos in the same folder on your computer. You can organize your site’s documents within your computer in a folder that you label “Video.”  Rather than just piling more files onto your website and spontaneously adding more code, organize the contents into their own folders, just as you would on your desktop.  Doing so will allow search engines to locate your site’s videos easier.

5) Increase web traffic social media on your website. Enabling “share” buttons allows site visitors to share your content on the web through a variety of social networks drawing more traffic to your website.

Learn more on ensuring your site’s videos are properly optimized for search engines.

HTML5 is now giving application developers the opportunity to create apps compatible with compliant mobile devices and PC’s, while eliminating the need to recreate the application for each type of mobile device.

HTML5 allows developers to use the same code for web apps for desktops as they can while creating an app for the iPad or other tablets.

In the past, developers needed to not only create applications for multiple operating systems, they needed to determine which mobile platforms to support and develop applications for. This means developers had to create a variation of the application for each device type or to choose which device they created an application for – omitting the other.

The advent of cross-platform development tools allows developers to reach a broader audience of users.  This new development framework allows for the creation of “Write Once, Run Anywhere” applications.

In an interview for Read Write Web’s article HTML5 is Great for Mobile, Developers Say, Developer Kevin Systrom states that “The fact that apps can be directly installed by URL rather than by waiting for an App Store download means that developers reduce barriers to virality.”

As developers begin to utilize HTML5 more frequently, it can help decrease the cost and time of developing devices – thus increasing productivity for clients.

1. Accept Payments for School Merchandise, Lunch, Club Dues, etc.
The process of sending invoices and receiving payments becomes more efficient as all can be sent and paid online.

2. Accept Donations Online from Parents and Alumni
Alumni and parents have the ability to make donations online rather than sending payments through mail. Multilingual content management systems allow for translations into different languages which will allow students with multilingual families to view the site in their native language.

3. Host Fundraisers Online
Hosting a fundraiser online allows your school to collect funds from donors across the globe and from those who are unable to contribute at school events.

4. Camp Registration
Rather than receiving hand-written checks for summer camp, schools can give parents/guardians the opportunity to register their child online.  By using a content management system’s form builder, website administrators can easily create registration forms.

5. Event Ticket Sales
Creating an online ticketing platform within a school’s website gives attendees an opportunity to purchase their tickets ahead of time.

Global cloud computing service, Auctori CMS, exceeds that of other SaaS providers available today.  A technical partner for businesses, Auctori has bridged the gap between dynamic websites and internal service tools.

Auctori allows companies to add, edit, and delete information on their website while adding, editing, and deleting internal documents – all on the same platform.  Auctori completely eliminates the need for multiple service tools.

Currently, many businesses use mobile applications that offer business solutions to help organize their daily tasks but in order to efficiently run and organize a business this way, multiple apps must be used. Auctori combines multiple services and can be accessed by a mobile device anywhere in the world.

Why is it different?
Auctori is a safe haven for all internal documents.  Information in this cloud is protected and backed up around the clock. The documents within Auctori are secure, unlike information on open source sites which can be easily hacked, stolen, modified, and even deleted.

Not only does Auctori allow employees to work in the same space, it allows the site administrator to control who has access to the site and how much access each particular employee is granted.  All users with access to the site are not necessarily given permission to access the site in its entirety; another feature of Auctori’s security benefits.

Businessweek recently stated that 87% of consumers with computer and Internet access use at least one cloud-based service.  As companies grow, it becomes more imperative that they have a single, safe service to store all of their information on.

Tom Lounbios, writer of the Cloud Corner Blog states, “The growth in cloud capacity in 2010 has been startling, even to us that have been watching closely.  It’s a clear barometer that cloud computing is primed for takeoff in the Enterprise in 2011.”

For more information on taking your business to the next level in 2011 with cloud computing visit: www.auctori.com.

What Can Auctori do for me?

I want to use my own design. – We will work with you and together create a custom page layout that fits your ideas and best displays your design work. Once the designs have been implemented, the Auctori framework is flexible enough to accommodate almost any website layout that you desire. We will never try to fit your designs into a standard template.

I want to pay less for IT services. Once online, with no assistance needed from your “computer guys”, a WCMS makes managing your website a stroll in the park! Auctori gives you the power to easily complete your website project from start to finish, or simply implement your design and turn it over to your client for their content.

I want to build my business. Auctori allows you to manage an unlimited amount of websites from a single log in. Let us handle the technical stuff so you can invest more time doing what you love to do, designing. Also, Auctori has introduced a revenue share program that will benefit your business with every new client!

I Want Flexibility. We have a strong belief here at Auctori that your website is truly your website. If you decide to leave Auctori, we will deliver to you all artwork, imagery and supporting files needed to continue running your site elsewhere on a comparable hosting environment…without an additional fee!

Auctori was created to save you work and time. You can be confident that your work will look like  your work, best of all we offer unmatched support. Run into a problem? Just ask. We do the technical stuff. Contact Auctori today for a free demonstration!