Posts Tagged ‘Web Content Management System’

Auctori Drives AIRHAWK’s Website to Boost Bottom Line

Friday, July 2nd, 2010

AIRHAWK, a comfort seating system for motorcycles manufactured by ROHO Group Inc., approached the Auctori team to place their custom web design into the web content management system. Implementing their design into the CMS allows AIRHAWK to update their site instantly and preplan for future events that will keep their community interested, informed and engaged.

AIRHWAWK’s website includes different pages for product descriptions, retailer information, multimedia, events, press, and a ‘contact us’ form, all within Auctori’s search engine optimized platform. With Auctori, AIRHAWK now has the opportunity to strengthen their Internet presence and their overall brand reputation by giving their targeted community an attractive and professional, custom designed website, as well as the power to maintain their web content in real time.

Content Management System Built for Cities

Friday, June 11th, 2010

Auctori:city Provides Cities with an Effective Website as well as the Ability to Manage Content in Real-Time

 Auctori:city, a Microsoft Certified Web Content Management System designed for cities, launched on June 9, 2010.A silo of Auctori, an innovation of Unidev, Auctori:city was created to meet the specific online needs of city and government websites.

“In working one on one with our city clients, we quickly learned community websites are much more than a place to display basic information about a city. City websites serve as a platform to help maintain a direct line of communication between the city and its residents, visitors, businesses and community leaders, and we developed Auctori:city with this in mind.  With Auctori:city, municipalities can now make changes easily and quickly ensuring their website visitors are accessing the most current information possible. In addition, the system’s flexibility and robust features allow cities to add character to their website,” said Andrea Bemis, Brand Manager of Auctori. 

Unidev’s solution provides cities with the opportunity to strengthen their Internet presence and their overall brand reputation by giving users a professionally designed website and the power to maintain their content in real-time.  Auctori:city is a Software as a Service (SaaS) solution providing all of the benefits of cloud computing. In addition to standard content management features, Auctori:city is equipped with modules to meet the specific online needs of municipalities. These city centric modules include: a photo gallery, community calendar, a business directory, an articles and news module, and a form builder, which can calculate the statistics of online surveys.

Auctori:city has partnered with online interactive agency, The Net Impact to offer custom city web design, web development and Internet marketing services to Auctori:city clients. In addition, through their partnership with The Net Impact, Auctori:city offers social media marketing services such as city social media design and management. With the Auctori:city Facebook module, an article, news, event update or press release will automatically populate a city’s Facebook page through an RSS feed. This option saves time and effort for Auctori:city users by allowing them to keep their social media marketing current from one main interface. In addition, Auctori:city allows you to have multiple RSS feeds for different social media applications.

“Today’s citizens want a more active, participatory relationship with their government and to have 24/7 access to reliable and valuable information that affects their everyday lives, and there is no better vehicle to reach a community than a city’s website,” said Steve Thomas, President of The Net Impact. “We are proud to partner with Auctori:city to offer cities a functionality-based website that improves the direct interaction with their community.”

SEO Friendly CMS

Wednesday, December 16th, 2009

Need a content management system that is easy to use and SEO Friendly. Then Auctori is the right solution for you. Auctori combines both the functionality of a content management system with the important key components to optimize a website for search engines.

Auctori is built with the search engines in mind. Below are just a few SEO features that Auctori has to offer:

    1. Meta Information – With Auctori you can control your Meta Information (Title, Description and Keywords) for each page of your website.
    2. Title Tags – are customized on a page -specific level
    3. Static, Keyword Rich URL – URLs have historically been the most problematic SEO issue for CMS platforms. Auctori allows you to generate URLs that are compatible with the search engines.
    4. Custom HTML Tags – Auctori provides you with the ability to control your HTML tags for things like added internal links, heading tags and subheadlines. With Auctori you have control of the HTML tags at page level.
    5. Image-Handling & Alt Tags – Alt tags are  a clear must-have from an SEO perspective, serving as the “anchor text” when an image links and providing relevant, indexable content for the search engines.

      We invite you to learn more about our SEO-friendly content management system at Auctori.com or schedule a free DEMO today.

      Google Analytics and Silverlight

      Friday, November 13th, 2009

      Auctori boasts a seamlessly integrated utility that grants users a direct graphical analysis of their Google Analytics traffic statistics. Using Microsoft’s Silverlight technology and leveraging the unique framework of Auctori we are able to present key metrics from your Google Analytics account directly within Auctori. Check out the screenshot below for an example!

      Auctori Dashboard with Google Analytics

      Auctori Dashboard with Google Analytics

      We invite you to learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.

      Automatically Expiring Pages

      Friday, November 13th, 2009

      One of the more overlooked features of our Auctori content management system is the ability to schedule pages and content for expiration. As of version 2.6 users have had the option to envoke this powerful feature. With the “Expiring Pages” module users can have a page be readily accessible from the moment of publishing to the expiration date. However, unlike most content management systems you may have seen or worked with we don’t simply expire your page at midnight. Auctori gives you the ability to expire your page down to the minute. The applications for something like this are endless, but here are a few that have been used in the past:

      • - Posting of an RFP that expires at 2:30 P.M.
      • - Opening up an online contest for registrants precisely at 7:00 A.M.
      • - Running a promotional advertisement for the duration of a weekend.

      Another feature that Auctori brings to the table is the ability to customize the users experience after the page has expired. When the system detects that a page has expired it then informs the user based on what you want them to see. Content doesn’t just simply disappear leaving a customer confused and with potentially broken bookmarks, Auctori would never do that to you. Instead, we allow our users to fully customize the after expiration experience and thusly keep their visitors both informed and happy.

      We invite you to learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.

      Benefits of Using a CMS

      Friday, November 6th, 2009

      On the fence about implementing a content management system?

      It’s rare to talk about creating a web site today without talking about implementing a content management system. Content management systems (CMS) make it easy to create a high quality website without having much technical knowledge or experience. A CMS is great for creating websites that will have multiple users or large amounts of content.

      Here are just a few benefits of using a CMS that you may want to consider:

      1.) Spend less time learning code- A lot of web publishers are not developers. They are people with interest in a topic and want to share information. Not everyone knows how to type in the “magical” codes that add text to a website site, and let’s face it, most people don’t have the time or interest  to learn. Using a content management system makes updating your website easy because there is no code to learn and a person can get by knowing a small amount of HTML.

      2.)Site structure can be easily changed- If a site is built strictly in HTML, it can be a night-mare to change the site’s structure because each page has to be modified. CMS users completely dodge this issue because content management systems use templates. Once the template is changed to update the colors, design, or navigational structure, all of the site’s pages will automatically be updated with the change.

      3.)Systems make site updates easy- Without a CMS an administrator needs to have the files on the computer they are using, which may not be practical in all instances. When using a CMS, sites can be easily updated from any computer; the user only needs to have the login page and a password – and they can make changes at anytime from any location in the world.

      4.) Pay less for web services- Are you tired of paying web developers and designers to make every little update to your website? With this turnkey solution, you hold the power to make as many changes as you want to your website and as often as you like – with no change in costs.

      5.) Choose a CMS that is built for search engine optimized- Relax, let the CMS handle the SEO. Some Content Management systems are Web CMS built for Search Engine Optimization (SEO). These Web Content Management Systems come equipped with several SEO features, such as SEO Friendly URLs and content optimization elements for SEO

      6.) Authorization for administrator roles - A CMS allows you to provide different members of your company different levels of access to your site, so that they can manage content appropriate for their position.

      -In conclusion, content management systems have numerous benefits, all of which contribute to streamlined yet comprehensive access to your website content. A CMS makes professional-looking websites that are easy to update, and web publishers and developers alike will appreciate the ease of using and customizing a CMS as opposed to developing a website’s backend from scratch.

      Now that you know the benefits of a CMS, as well as what constitutes an SEO-friendly CMS, learn more about Unidev’s content management SEO-friendly CMS Auctori at: www.Auctori.com.